Whether 2018 has stood out for some technology innovations, 2019 will follow on the same promising digital paths. 6 digital trends to watch out in 2019:
60% of users have already experimented voice search in 2018. If the early adopters were focusing on basic local search queries, we can bet that 2019 will see a major increase of voice seo.
With the Internet Of Things, voice will also play a key part in built applications, opening the door to a new ecosystem of actions through devices as Alexa, Google Home or Apple Homepod.
With the ever-increasing use of social media and online content, data keep on growing at an exponential rate.
Along with big data and interactions, Artificial Intelligence will fast become a must-have when building applications, softwares and defining an improved and smarter experience (bots).
3. Programmatic advertising
The more data available, the more targeted the ads. One heavy use of AI will be through digital advertising, where bids, content and placements of the ads will be streamlined through algorithms for better efficiency.
Based on recent surveys for the US market, 60% of respondents declare having used chatbots to first interact with a business.
While keeping interactive agents and avoiding waiting time on customer support or service, chatbots look like the growing ideal solution.
In 2018, 55% of people have viewed videos online on a daily basis.
With the average attention time dropping to 2-5 seconds, website content is going through a multimedia revolution. To attract, explain, go further and retain, video is now standing as the best support.
6. Experience and Micro-moments
Last and not least, 2019 will be the year of Experience. And your strategy of experience will not lay anymore on a big picture strategy, but rather a collection of micro-moments. Based on data and personalisation, brands will develop more and more shorter experiences, dedicated to users everytime they’re available.