Digital and brand story: the perfect match.When it comes to defining a brand story, digital tools are the best allies to a powerful storytelling. 1. It’s all about people Brand story is all about people. At the end of the day, what matters most for your brand stands on human relationship, the way you see them, the pain points you …
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For years, strategy has been this fancy word used by corporates to define a 5-year, 10-year major plan. When it comes to digital, needless to say that this scale can not exist due to innovation and short cycles. An efficient digital strategy first relays on being practical, data-based, and iterative. And if this context makes sense, switching to practice is …
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Whether 2018 has stood out for some technology innovations, 2019 will follow on the same promising digital paths. 6 digital trends to watch out in 2019: 1. Voice 60% of users have already experimented voice search in 2018. If the early adopters were focusing on basic local search queries, we can bet that 2019 will see a major increase of …
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