Digital transformation is certainly a trendy expression, more and more used by tech medias and consultants around the world. But what does it really imply? A quick overview on what we believe to be the pillars of a successful digital transformation.
1. Keep your digital transformation simple
Let’s face it: digital isn’t a miracle remedy for all your pains. In other words, if you stick with complex processes, then there’s a big chance your transformation won’t lead anywhere.
So the first question to ask yourself is: are my processes simple enough?
If the reply is no, the first necessary step of your transformation is an audit of your processes: your goals, your kpis, the current process and the struggling points,…
As any project, a proper digital transformation also contains both short-term and mid-term. You need to ask yourself if you just expect quick fixes, or you are ready for the long-run transformation.
At the very end, if your industry is highly technical or your services specialised by essence, it’s always easier to work on several small simple processes, and ensure efficient triggers and smooth interactions between them.
2. Data management platforms
The key to digital transformation is data.
Being able to gather the right data, identify the patterns, iterate, edit your processes and experiences until it goes smoothly. Any consultant coming to you with “ready to go” formulas will mislead you in your digital transformation.
In fact, the whole experience works like a lab, and to make it work, you need powerful data management platforms. Properly configured, these DMPs will help you:
– centralise all data in one place
– save your time, avoiding to extract, copy/paste and import tons of data
– unleash the power of your data with advanced analytics
– start using artificial intelligence tools
Of course, moving on to such platforms requires some serious setup, but at the end it will lead you in the right patterns.
3. Low-code digital transformation
How much time have you been struggling to find an army of developers, promising them to be the best “startup” and being stuck at deploying proper agile projects…
Low-code applications are designed to put an end to that.
Within one central application, using data, integrations and connectors, low-code enables you to move fast and adapt yourself to changes, without the hassle of digging into code.
In terms of HR, it also enables you to motivate and specialise people around one central collaborative application, and enter some dynamics such as a certification program, gamification,…
4. Adaptative applications
Digital transformation used to differentiate the channels and make them a key aspect.
But recent data seem to go the opposite way:
– mobile traffic has overpassed web traffic
– average consumption of apps per user remain low
– tablets are still a secondary market
– resolution of new smartphone changes every year
As a consequence, your digital transformation should ensure to onboard adaptative applications. They will avoid you to get stuck into expensive native solutions, and ensure to have a long-term approach, regardless of what’s coming in terms of contact points and devices.